Color Palette from Image — Free Brand Color Extractor

Color palette extraction lets you pull brand colors directly from any image — a mood board, product photograph, or screenshot. Instead of manually sampling pixels with an eyedropper, the tool analyzes the entire image and surfaces the 5 most visually dominant colors in your chosen photo.

The result is a 5-color brand palette with hex codes, organized into standard brand roles: primary, secondary, accent, light neutral, and dark neutral. The palette is immediately usable in CSS, design software, or a full BrandSnap brand kit.

How it works

Upload any JPEG, PNG, or WebP image. The tool samples thousands of pixels using a k-means clustering algorithm — the same technique used in professional design tools — and returns the colors that have the most visual weight in the image. It then maps those colors to brand roles and generates a kit-ready palette.

What images work best?

Images with 3–6 distinct color regions and clear contrast between them produce the most useful palettes. Fashion mood boards, product photography on contrasting backgrounds, and nature photographs with a clear sky and foreground all work well. Avoid UI screenshots and images that are primarily grayscale or very dark.